The 2011 Best New Product Awards

Register Now for the Best New Product Awards

Eligibility

Any product launched after January 1st, 2009 is eligible for the 2011 Best New Product Awards.

Please Note: All fields in bold are required.

Company Information

Company Name:

Address:

Address Line 2:

City:

Province:

Postal Code:

Website:

Contact Person Name:

Title:

Phone:

Email:

Product Information

Product Name: Exact wording as it would appear in all advertising material

What Category do you consider your product to fall under?

Who do you consider your biggest competitor within this category?

Product Description: 50 words or less. Text should be descriptive and not “commercial” i.e. no marketing words such as “ excellent”, “great”, “improved”

Product Launch date:

Suggested retail price:

Please indicate the retail stores where your product is distributed:

Fees

Regular Registration Fee - $3,000

Included in this entry fee:

The proprietary BrandSpark Canadian Shopper Study ($86,000 value)

What types of offerings will consumers purchase during a recession and what changes can we expect after the recession?
What’s important to the consumer when buying new products?
Who are the Early Adopters and how do you target them?
What products are considered environmentally responsible?
What are the US and Canadian Trends? Global principal shopper trends also included.

Exclusive research category deck about your new product ($18,000 value)

See how consumers view your new product and determine its scores vs. competitors
Gain a deep understanding of your brand’s opportunity target segments
Receive insightful consumer verbatim comments about your new product
Learn about your brand’s Net Promoter score (NPS) benchmarked to other brands.

Invitations to the highly acclaimed Success Makers Workshop

New & Improved Winners Package Fee – $10,500

In addition to the BrandSpark Canadian Shopper Study and Research Category Deck, Winners Package includes:

Best New Product Awards Logo License

For use in all communication efforts (including on-pack and in advertising, etc.) as long as desired, provided year of win is included.

Guaranteed National Coverage Print and Online with Canadian Living/Coup de Pouce

Each winning product will be guaranteed a 1/9 page in the Winners Advertorial in April 2011 issues of Canadian Living/Coup de Pouce (value of approx. $8,000)
Full page in March 2011 issues of Canadian Living/Coup de Pouce featuring winners group product shot and promoting Best New Product Awards contest with call-out to check out the full list of winning products on both microsites to 4 million readers
Cover Line on April 2011 Canadian Living issue and mention in Editor-in-Chief’s column
Winning products to be called out with Best New Product Awards logo when they appear in future Canadian Living/Coup de Pouce issues
E-newsletter announcing winning products sent to Canadian Living/Coup de Pouce database

Participation in the Best New Product Awards media PR tour

National Exposure in Metro Daily News and MetroNews.ca Online

Newspaper & web activity starting February, 2011

Will be invoiced following announcement of winners.

Winners fee is to be paid only by winning products.

Please note that you cannot withdrawal from the program once you’ve entered.

If you have any questions, please call
Kim Diamond at 647-727-4582 or email KDiamond@BestNewProductAwards.com