What are the Best New Product Awards?
2010 Winners
| Click here to view a slideshow of the winners. |
| Tropicana Tropics Mango Citrus (Pepsico) |
| Healthy Choice Gourmet Steamers (ConAgra Foods Canada Inc.) |
| KRAFT Tex Mex Light Shredded Cheese (Kraft) |
| Stonemill Omega-3 Golden Flax Bread (The Stonemill Bakehouse Ltd) |
| G2 Grape- Low Calorie Isotonic (Pepsico) |
| Breton Basil & Olive Oil Crackers (Dare Foods Limited) |
| After Eight Chocolate Leaf Pieces (Nestle) |
| BioBest Maximmunité Apricot Mango Probiotic Dairy (Parmalat) |
| TrueNorth Almond Clusters (Pepsico) |
| Club House La Grille Limited Edition Blazin’ Pepper Bourbon (McCormick) |
| Compliments Sensations Mont Belge Fondant (Sobeys) |
| Breyers Double Churn Ice Cream (Unilever) |
| Duncan Hines Moist Deluxe Carrot Cake Mix (Pinnacle Foods) |
| Astro Zer0 Superfruit Yogourt (best in show) (Parmalat) |
| Instant Quaker Oatmeal - Reduced Sugar Peaches and Cream (Pepsico) |
| Nature Valley Chocolate and Dark Chocolate Granola Bars (General Mills) |
| Tetley Red Tea (Tetley) |
| High Liner Pan-Sear Selects (High Liner) |
| Dr. Oetker Ristorante Formaggi & Pomodori Thin Crust Pizza (Dr. Oetker) |
| Voltaren Emulgel Topical Pain Relief (Novartis) |
| IRONKIDS Omega-3 Gummies (Life Science Nutritionals) |
| Gillette Dry Skin Hydrator + Body Wash 2in1 (Procter & Gamble) |
| Olay Quench Advanced Relief Hand and Body Lotion (Procter & Gamble) |
| Dove Go Fresh Body Mist (Unilever) |
| Nair Shower Power Hair Removal Cream for Legs and Body (Church & Dwight) |
| Burt’s Bees Replenishing Lip Balm with Pomegranate Oil (Burt's Bees) |
| CoverGirl Exact Eyelights Eye-Brightening Mascara (Procter & Gamble) |
| Freeman’s Bare Revitalizing Foot Scrub (Freeman Beauty Labs) |
| Swaddlers Sensitive Diapers (Procter & Gamble) |
| Colgate 360° ActiFlex Toothbrush (Colgate-Palmolive) |
| Dove's Go Fresh Burst Body Wash & Bar (Unilever) |
| TROJAN® Naked Sensations Ultra Ribbed Condoms (Church & Dwight) |
| Pantene Pro-V Nature Fusion Shampoo & Conditioner (Procter & Gamble) |
| Gillette Power Gel (Procter & Gamble) |
| Olay Definity Color Recapture Moisturizer (Procter & Gamble) |
| ProNamel® Gentle Whitening toothpaste (GSK) |
| Whiskas Treats for Cats (Mars) |
| Purina Beneful Snackin’ Slices Dog Treats (Nestle Purina) |
| Sunlight Green Clean laundry detergent (Sun Products) |
| Febreze Air Effects air freshener (Procter & Gamble) |
| SpongeTowels EnviroCare Paper Towel (Kruger) |
| Mr. Clean® Multi-Purpose Cleaner with Febreze® Fresh Scent (Procter & Gamble) |
| Scrubbing Bubbles ® Mega Shower Foamer (SC Johnson) |
| Scrubbing Bubbles ® Toilet Cleaning Gel (SC Johnson) |
| Ultra Palmolive Pure + Clear Dish Soap (Colgate-Palmolive) |
| The Bounce Dryer Bar (Procter & Gamble) |
| Ziploc® Evolve Sandwich Bags (SC Johnson) |
The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products (food, health and beauty, and household). Winners are selected based on voting by real consumers who participate in an annual independent survey. Over 25,000 Canadian consumers participate in the study from across the country, making it one of the largest consumer surveys about new product development and innovation in Canada.
In addition to voting for the winners, consumers are asked to provide their feedback on a wide array of questions regarding their media habits, purchasing behaviours, interests, attitudes and much more. The study, which is provided to participating companies, helps provide marketers with valuable consumer insights in the area of new products and innovation.
The program has quickly become the consumer’s choice seal of approval giving consumers the confidence they need when confronted with “moment of truth” purchase decisions.
The Best New Product Awards was created and continues to be guided “by marketers... for marketers” and is meant to be a continual resource for marketers.
Methodology
The Best New Product Awards are based on an independent vote of real Canadian consumers. The awards are based on a randomly selected total national sample of over 25,000 Canadian adults, aged 18-69 years of age. Winners are based on a proprietary scoring system based on product appeal and repurchase intent among actual triers of the product. The results of the study are then weighted to ensure proper representation by language, geography, age and gender. The Best New Product Awards also has a Supervisory Board, comprised of media and CPG industry leaders, that provides strategic direction for the program while maximizing the learnings to the collective group.
BrandSpark International manages the complex project with the help of two independent consumer research firms. The mandate of the collective group is to ensure that the study is conducted with strict adherence to industry best practices.
The winner selection process is based on two simple criteria. A percentage of the Best New Product Awards score is assigned to the appeal of the product, while the remaining percentage is assigned to their re-purchase intent among only those who have tried the product on their own free will.
When designing the questionnaire and methodology, the following principles are applied:
- Representation of Canadian grocery shoppers by linking to the annual PMB study
- A process that minimizes potential for bias due to market share, distribution, company size, regional geography, and origin of the product.
Objectives of the Program
- To serve as a seal of approval voted by consumers which can be leveraged by marketers on their own or by taking advantage of the numerous media collaboration opportunities with the Best New Product Awards media partners.
- Consumers feel confident that they are listening to the voice of their peers who tried the products on their own and have given a “thumbs up” to the respective product.
- To serve as an unbiased mediator between marketers and consumers.
- The Best New Product Awards study is conducted by leading independent market research firms and assures that the best products are voted on their own merits.
- To allow marketers to listen to the voice of consumers in order to communicate more effectively with shoppers.
- Key consumer insights drive new innovations in the CPG world.
- To enable shoppers to learn from other shoppers, thus empowering them to make more informed purchase decisions.
How it Works
The registration process has been simplified by breaking it down into a few easy steps:
- Register using the online registration form
- E-mail a high-resolution JPEG of your product, and mail 5 product samples to:
Best New Product Awards
c/o BrandSpark International
1075 Bay Street, Suite 1002
Toronto, ON
M5S 2B1 - Categories are finalized and approved after registration has closed
- Survey launches in-field in the Fall
Once the winners are selected, a comprehensive marketing and PR campaign is undertaken including appearances at high profile TV news shows such as Canada AM and Breakfast Television across different markets in Canada.
For entering your product, you will receive the Best New Product Awards Research Bundle, which includes: a) Proprietary BrandSpark Canadian Shopping Study, now enriched with even more valuable information ($86,000 value); b) Actionable research on your new product and c) real consumer quotes about your product
Program Timeline
- Early Registration Closes: June 30, 2010
- Final Commitment/Survey Closes: August 31, 2010
- Research Survey in Field: Fall 2010
- Winners Announced: January 2011
